How would you and/or your hired consultant/advisor/"guru" stack up to this criteria?
Note: being public sector, the organization had to evaluate carefully as they are spending YOUR (taxpayer) dollars....does your organization use the same scrutiny for selecting expertise that ultimately spends YOUR money & time?
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Being this is an emerging area of expertise, ABC encourages suppliers to submit questions in writing for any information that will assist in providing better proposals for evaluation.
Submissions shall include, but are not limited to, the following components:
1) A brief description of your firm’s approach, resources and timeline for each of the project stages:
- Stage 1: Develop the project strategy and action plans.
- Stage 2: Research the target audience’s current understanding, beliefs, attitudes, perceptions and motivating factors related to Y.
- Stage 3: Develop the social marketing plan with performance measures.
- Stage 4: Develop, test and produce any creative components.
- Stage 5: Implement and evaluate the web campaign.
3) An overview of proposed forms of social media to be considered for the ABC campaign, and why these media forms would be relevant.
4) A brief overview of your firm’s experience and expertise in social marketing. List clients with a general description of services your firm provided and results achieved.
5) A minimum of three client case studies for social media campaign services. Provide the role of your firm, the goal of the campaign, what your firm implemented, what obstacles were encountered, how your firm managed obstacles/issues, and outcome of the campaign (or measurements to date).
6) An overview of the forms of social media used by the firm in past projects (technologies, applications, grassroots networks, NOT ad buys).
7) A list of the consulting team members who would be assigned to this contract and their CVs outlining relevant roles, experience and education.
8) An overview of your firm’s ability to work with messaging created by other advertising or media firms. Note: ABC may have contracts competed for other requirements that may or may not influence this project (i.e. updating the ABC website; event management; advertising for events, etc)
9) A price quote and all pricing options available to support the requirements of the ABC campaign. The price should include
- upfront costs (if any), what is included in upfront costs, and deliverable associated with the costs;
- Hourly rates for consulting team members, and estimated time commitments of each team member to the project
- Costs for each stage/deliverables associated with each.
- Estimated expenses and details on what these expenses include.
- Prices quoted must be in Canadian Dollars.
Criteria for assessing proposals
ABC will apply several criteria to assess the submitted proposals. In brief, these criteria include:
Criterion 1: Approach (50%)
- Clear description
- Addresses project objectives
- Identifies necessary resources
- Relevant knowledge, skills and experience
- ABC is a not-for-profit agency publicly funded by the Ministry of X. Fees must represent good value for quality of services rendered.
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